Shortly after taking over company reins in 2014, Bohbot launched an entirely new brand, City Girl Coffee, in the Minneapolis-St. Paul market, featuring USDA Organic Certified blends. In 2016, Bohbot received national certification as a Women’s Business Enterprise by the Women’s Business Development Center, Minnesota, a regional certifying partner of the Women’s Business Enterprise National Council. In 2017, Bohbot received the organization’s Future Forward Award, which recognized her business acumen, marketing savvy and entrepreneurial spirit.
Bohbot is keeping Alakef’s longstanding support of the coffee industry alive – with a special focus on women. City Girl Coffee sources from women producers when possible. And a portion of its sales go to organizations that assist women in their countries of origin across the coffee supply chain.
In addition, Bohbot serves as a member of the board of the International Women in Coffee Alliance, where she also serves as vice president of marketing. Her City Girl Coffee brand is a member of the Café Femenino Foundation and the Rainforest Alliance Program. Additionally, Bohbot takes an active role in the Minnesota Chamber of Commerce and its Women in Leadership program where she is a frequent presenter. She was recognized by the Minneapolis Business Journal as a recipient of its 2017 40 Under 40 award; in 2017, Minnesota Business Magazine recognized Alakef Coffee Roasters with its Minnesota Manufacturing Award for Sustainability.
Prior to returning to Duluth, Bohbot worked with The Boston Beer Company in sales. She holds a master’s in education from the University of Massachusetts and a bachelor’s in retail management from Syracuse University.